Govt. launches scheme to provide free health check-ups to pregnant women. The Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA) — Popular referred to as ‘I pledge for 9’ — was announced by Prime Minister Narendra Modi on June 9. Provide free health check-ups to pregnant women at government health centres and hospitals on the 9th of every month on a voluntary basis to pregnant women, especially those living in under-served, semi-urban, poor and rural areas.